Local Marketing, Drizzle Drops
Testing New Neighborhoods with Drizzle Drops
The goal was to expand into specific neighborhoods without overspending on broad campaigns.
Drizzle’s analytics revealed which areas showed higher engagement online, prompting targeted doorhanger drops and real-time adjustments.
We never realized how specific we could get. Drizzle basically told us which blocks would respond best to our doorhangers. After each drop, the system refined its data and recommended the next area—like a continuous local discovery engine.