More sales fromthe same calls.
We pick who your reps should call out of 263 million people and send you the list. You tell us how the calls went, and we build the next one out of that. It gets better every campaign.
The problem
A bought list never gets any better.
You buy a list, your team calls through it, then you buy another one. Nobody ever tells the second list what happened on the first. All the things your reps worked out along the way just sit in your dialer where nothing can use them.
That’s the part we want. Same reps, same offer, same number of calls, and the only difference is that by the fourth list we’ve seen how the first three went.
A list you buy
campaign 1
6 sales
campaign 2
6 sales
campaign 3
5 sales
campaign 4
6 sales
Month six goes about as well as month one, because nothing you found out in between ever made it back into the list.
A list we rebuild each time
campaign 1
9 sales
campaign 2
13 sales
campaign 3
16 sales
campaign 4
19 sales
Each square is 1,000 calls and each filled-in dot is a sale. These are example numbers, but that’s the shape of it: more sales for the same effort, because we keep finding out who's really on the list.
The build
How your list gets made.
Only the first step needs anything from you. The rest happens before your reps ever see it.
You send us your customers
Export the people who’ve already bought and email us the file. We match them against our records one household at a time. No list yet? Say so and we’ll start without one.
We work out what they have in common
Maybe they own their homes, or they’ve lived there a long time, or a lot of them work in one particular trade. Usually it’s a mix of things nobody would have guessed. We look at a few hundred details on every household.
We pick who you should call
Out of 263 million people you get the ones we think will buy. Everyone on that list is worth a call, so your team works through it in whatever order they like.
The loop
Your fourth list beats your first.
The first list we send you is an educated guess. If you have a customer list we’ll build it from that, and if you don’t we’ll build it from what you tell us about who buys from you.
Then your reps start calling and you tell us how it went, and now we’re not guessing. We know which of our picks were right and which were wrong, and we build the next list knowing that.
Score
Everyone in our records gets a number for how likely they are to buy from you.
Choose
The people with the best numbers go on your list.
Call
Your reps call. Nothing changes on their end.
Report
You send back how the calls went. Most dialers already spit this out.
Learn
We match those results to what we know about each person.
Rebuild
The next list gets built from what actually happened instead of what we assumed.
One trip around the ring is one campaign. The numbers in the middle are examples.
You just tell us how the calls went.
Your dialer already tracks this, so there’s nothing new for anyone to fill in. Send it over and we handle the rest. In practice what comes back looks like this:
- Picked up, listened, bought. Still a customer.
- Picked up, wasn't interested.
- Never answered.
- Picked up, listened, didn't buy.
- Bought, then cancelled a month later.
Every one of those teaches us something, including the ones that went nowhere. Before your first campaign we’re working off what you told us; after it we know how thousands of your own calls actually turned out. A list you buy off a shelf never finds out any of this.
The next list is built out of that.
Nothing changes on the outside. Same file, same number of names, same reps working the same hours. The only difference is who’s on it.
Your first list
Built on an educated guess about who buys from you.
Your second list
Built on how the first one actually went.
Your fourth list
Built on every call your reps made on the first three.
By then we’ve stopped guessing which of our picks were any good, because you told us.
The number to watch.
How many sales you get per thousand calls, and whether that’s still climbing. Everything else is detail.
You’ll watch it move on your own reps and your own offer, not in somebody else’s case study.
The jump is biggest early, while we’re still finding out the obvious things we had wrong. It gets smaller after that, and it should.
Sales per 1,000 calls, by campaign
Example figures. Yours get measured on real calls.
Six months of this adds up.
Anyone can sell you 263 million records. What they can’t sell you is what happened when you picked up the phone.
- people we sent you
- 3,000,000
- calls your reps made
- 1,900,000
- actual conversations
- 480,000
- people who were interested
- 110,000
- sales
- 37,000
- still customers three months on
- 29,000
Example figures for a mid-sized calling operation. Yours depend on how much you dial and what you’re selling. None of it existed on day one.
On the floor
It has to work on a real sales floor.
None of this is worth much if it means retraining your team or waiting three weeks on your IT people. It doesn’t.
Your list comes clean.
Your reps shouldn’t be the ones finding out that a number was never callable. Here’s what comes off the file before it reaches you:
- Federal do-not-call
- State do-not-call
- Your own list
- Your current customers
- Duplicate households
A spreadsheet in, a spreadsheet out.
You email us a file of your customers, or nothing at all if you don’t have one yet. Later you email us how the calls went. We email you the next list. Nothing to install, no logins for your team, and nobody from here poking around in your CRM.
Your reps carry on as they are.
No new software to learn, no set order to work in, no change to the script. They get names and numbers the way they always have. The only new thing is the export you send back afterwards.
Before you book
Questions we get every time.
Including the ones where the answer isn’t especially flattering.
- Do we need a customer list to start?
- No. Send one if you have it and the first list will be a lot sharper, since a few hundred buyers tell us plenty. Without one we'll build the first list from what you tell us about who buys from you, and we'll say plainly that it's a guess until your calls come back.
- What do you need back from us?
- How each call went. Did they answer, did they listen, did they buy, are they still a customer. Most dialers export this already and it doesn't need to be tidy.
- What if we can't send that back?
- Then you get a decent list and it stays exactly as decent as it was on day one. The loop is the whole product, so without the call results you're really just buying a better list.
- Do our reps have to call in a set order?
- No. We decide who goes on the list, not what order you work it in. Everyone on there is worth calling, so your team carries on exactly as they do now.
- How do you keep the list legal to call?
- Federal and state do-not-call lists, your own internal list, your current customers and duplicate households all come off the file before it reaches you.
- How do we know it beats what we're doing now?
- Watch sales per thousand calls. Whatever that comes out at on your first campaign is the number to beat, and every campaign after it gets measured against that on your own reps and your own offer.
You don’t need anything to start.
Half an hour on a call. Tell us what you sell and who tends to buy it, and we’ll tell you what the first list would look like. Bring your customers if you have them, because it makes that first list better.