Case Study - Increasing Brand Visibility Through Drizzle’s Continuous Testing

In this scenario, Drizzle’s AI-driven approach helps an organization discover untapped audiences and optimize spend in real time, all without constant manual adjustments.

Client
Year
Service
Always-on Marketing, Real-time Optimization

Overview

This organization previously ran broad campaigns with no way of knowing which segments were actually engaging. Using Drizzle, they gained access to real-time insights that pinpoint exactly which messages and channels work best.

Whenever a channel underperformed, Drizzle automatically reallocated the budget to higher-performing segments. This “always-on” approach let the team set it up once and trust that Drizzle was consistently optimizing for the best results.

What we did

  • Audience Discovery
  • Dynamic Budget Allocation
  • Automated Campaign Tweaks
  • Analytics & Reporting

We’d been struggling to manage multiple campaigns across different platforms. Drizzle did all the heavy lifting, letting our team focus on strategy instead of day-to-day execution.

Head of Marketing
Wider reach among new audiences
3x
Faster testing cycles
5x
Always-on AI optimization
24/7
Unnecessary manual tweaks
0

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