Case Study - Scaling User Acquisition with Minimal Overhead
Here, Drizzle’s advanced drip marketing capabilities focus on finding new potential users and retargeting them with personalized follow-ups—without overwhelming internal teams.
- Client
- Year
- Service
- Drip Marketing, Retargeting Automation
Overview
This organization needed a systematic way to attract and retain new users across different channels. Instead of running separate email, social, and display campaigns with distinct workflows, they relied on Drizzle to run cohesive drip funnels.
Drizzle identified people who interacted once but never returned, automatically delivering tailored offers. It also recognized those on the verge of conversion and reallocated budget toward them. This minimized wasted ad spend and ensured potential leads never fell through the cracks.
What we did
- Automated Drip Campaigns
- Retargeting Logic
- Segmented Follow-Up
- Unified Channel Approach
We worried that manually segmenting users and creating multiple retargeting flows would be time-consuming. With Drizzle, it took one setup session, and then it just ran—constantly refining itself.
- Increase in conversion efficiency
- 4x
- Reduction in overhead
- 2x
- Ongoing optimization
- One setup
- Duplicate campaigns needed
- 0