Our process - How Drizzle works
Drizzle is an AI-powered marketing engine that automatically discovers new audiences and refines your campaigns to target them effectively. Our approach makes sure you never stop learning about your potential customers, leaving guesswork behind for good.
Discover
Our Discover phase begins by analyzing your current audiences, products, and marketing data. Drizzle then taps into a vast pool of behavioral and demographic signals to pinpoint where your next customers are most likely to come from.
Using AI-driven insights, we test everything from location-based opportunities to interest-based segments. The goal? Identify potential growth pockets you might have missed, then plan exactly how to reach them. It’s like having a dedicated marketing analyst running continuous experiments, 24/7.
During this phase, Drizzle’s algorithm lays the foundation for targeted outreach, so when we move on to the next step, we’re already building on data-backed assumptions rather than guesswork.
Included in this phase
- AI Audience Analysis
- Keyword Exploration
- Competitor Benchmarking
- Geo-Targeting Insights
- Initial Creative Concepts
- Budget Guidance
Build
Once Drizzle knows where your next customers are likely to be, we construct a multi-channel approach designed to reach them efficiently. This could include paid social ads, targeted Google campaigns, or even Drizzle Drops (our signature doorhanger solution), depending on which channels you prefer and which Drizzle predicts will perform best.
You set your budgets and preferences; Drizzle continuously refines messaging and creative to resonate with the audiences identified during “Discover.” Our role is to monitor and fine-tune, ensuring each campaign is primed for success—without requiring endless manual intervention.
Because Drizzle tests multiple creative variations at once, you’ll see real-time data on what’s working and what’s not. This means fewer missed opportunities and a steady stream of new high-intent leads.
Drizzle’s automatic optimizations let us focus on strategy rather than micromanaging campaigns. We found new audiences we hadn’t even considered.
Deliver
As soon as campaigns launch, Drizzle dynamically reallocates budget to top-performers and refines targeting to reach similar profiles. This final phase never truly ends—Drizzle keeps discovering, building, and improving in a cycle, ensuring your marketing remains effective in changing market conditions.
We provide ongoing insights into performance metrics like cost per lead, conversion rates, and audience engagement. Drizzle also highlights newly emerging segments so you can expand your reach without waiting for quarterly reviews or fresh analytics.
By the time a campaign wraps, you’ll have both tangible results and a roadmap for the next big opportunity. Drizzle ensures you never stop discovering your next wave of customers.
Included in this phase
- Real-Time Optimization. Every campaign is automatically adjusted based on live performance data, delivering maximum impact for every dollar spent.
- Cross-Channel Visibility. Unified dashboards let you see how each channel is performing at a glance, reducing complexity and saving you time.
- Actionable Insights. Drizzle points to new audiences and emerging market trends—so you’re never caught off-guard.
Our values - Continuous learning and sustainable growth
Drizzle is designed to be more than a one-off marketing solution: it’s an ongoing, AI-powered discovery engine. We prioritize data ethics, community-focused testing, and continuous improvements—so you’re always refining, never standing still.
- Customer-Centric. Every decision Drizzle makes is guided by real user behavior, ensuring your audience sees content that resonates.
- Transparent. You always know how campaigns are performing, what’s being tested, and where your budget is going—no black boxes.
- Adaptive. Markets shift, and so do Drizzle’s recommendations. This ensures you remain agile regardless of trends or competition.
- Innovative. Drizzle’s AI continuously evolves to explore untapped segments, test new formats, and keep you ahead of the curve.
- Efficient. By automating data analysis and campaign tweaks, Drizzle saves you time and money—so you can focus on your core business.
- Scalable. Whether you’re targeting a local neighborhood or a global market, Drizzle can scale at a pace that matches your growth goals.
Ready to unleash Drizzle's AI-powered marketing engine?
Discover how Drizzle automatically finds and nurtures your next customers—across many channels, all in real-time.