Case Study - Testing New Neighborhoods with Drizzle Drops

In this hypothetical situation, Drizzle merges digital data with local outreach, enabling precise offline marketing campaigns like doorhangers that are informed by real-time analytics.

Client
Year
Service
Local Marketing, Drizzle Drops

Overview

Some organizations find that purely digital approaches can overlook hyper-local audiences. In this example, the marketing coordinator used Drizzle’s data to pinpoint exactly which neighborhoods were most open to in-person outreach.

Whenever a doorhanger campaign went live, Drizzle tracked relevant digital signals—like scans of a printed QR code—and tied them back to the neighborhood. This tight feedback loop let the team update their approach quickly, ensuring minimal waste on each offline push.

What we did

  • Offline-Online Integration
  • Neighborhood-Level Insights
  • Real-Time Doorhanger Targeting
  • Rapid Feedback Loops

We never realized how specific we could get. Drizzle basically told us which blocks would respond best to our doorhangers. After each drop, the system refined its data and recommended the next area—like a continuous local discovery engine.

Marketing Coordinator
Reduction in wasted doorhangers
80%
Turnaround from plan to print
5-day
Clarity on local ROI
100%
Potential micro-targeting
Infinite

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